Murphy’s Law is here to stay. Learn how to live with it!

Adobe Stock / By Ralf Geithe

My wife and I had been crafting a complete itinerary for our first coast-to-coast trip in 2020. It was something we had anticipated for years. Instead, I got ample time to devote to my new business, The Product Sherpa, and became an absolute French Baguette expert. We got lucky, no one in the family got sick, but like 7 billion people, we had to adjust our plans.

Great customer onboarding is the key to sustained profitability.

Adobe Stock / By DOC RABE Media

Customer onboarding has gone a long way in the past thirty years! I remember the hours I spent setting up my first PC back in the eighties with some form of nostalgia. The hardware felt like a Meccano game that could go wrong in so many ways! And in those pre-Internet days, unless you had a Mac, you needed to know your MS-DOS commands to do anything with your computer.

And what you can do about it, starting right now!

Adobe Stock / By Jenny Sturm

I have genuinely enjoyed this past decade spent as a leader in Corporate America. Yes, you read it right! It’s not been doom and gloom!

Hint: it’s closer to information technology than creative talent!

Adobe Stock / By The Cheroke

The new art of keeping both virtual and in-person attendees engaged.

Adobe Stock / By Login

Last week was great! I enjoyed sharing real-life experience in a new presentation with a cohort of students at the University of California Santa Cruz. The topic was a favorite of mine: “Customer-Centric Product Development”. I had already interacted with classes in that specific program before, but it was the first time we’d move the session 100% online.

Hint: it’s about getting your strategic context right.

Adobe Stock / By Fox_Dsign

Eisenhower, MoSCoW, Kano, ICE, RICE! These are not exotic cocktail names but just a handful of the numerous prioritization frameworks that product teams use to decide which features to build!

Hint: find the right balance between short and long-term

Adobe Stock / By REDPIXEL

One of the central questions I hear most ofen is whether business leaders should play it safe or whether now is the time to place strategic bets and take some calculated risks.

Getting the right customer insights is the surest way to boost your product success.

Tanguy Leborgne

I’m a senior executive with deep general management expertise. I’m passionate about business, product, and marketing optimization.

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