They Understand Their Context And The Rules of Engagement

Like many leaders, I’ve spent more years in established corporations than as the entrepreneur of my own venture. Yet entrepreneurial years feel like dog years! These past months spent building The Product Sherpa and advising all kinds of businesses have been the richest ever. …

Murphy’s Law is here to stay. Learn how to live with it!

2020 reminded all of us in a significant way that Murphy’s Law is real and things rarely go as planned!

My wife and I had been crafting a complete itinerary for our first coast-to-coast trip in 2020. It was something we had anticipated for years. Instead, I got ample time…

Great customer onboarding is the key to sustained profitability.

Customer onboarding has gone a long way in the past thirty years! I remember the hours I spent setting up my first PC back in the eighties with some form of nostalgia. The hardware felt like a Meccano game that could go wrong in so many ways! …

And what you can do about it, starting right now!

I have genuinely enjoyed this past decade spent as a leader in Corporate America. Yes, you read it right! It’s not been doom and gloom!

Of course, I encountered power fights, incompetence, mean and selfish behaviors. …

Hint: it’s closer to information technology than creative talent!

I graduated from Business School with a Masters degree in Marketing. Yet, little did I know about marketing then! I kept navigating between sales and marketing roles. It took me years of practice to appreciate marketing and understand its core functions. When I moved into general management and spent more…

The new art of keeping both virtual and in-person attendees engaged.

Last week was great! I enjoyed sharing real-life experience in a new presentation with a cohort of students at the University of California Santa Cruz. The topic was a favorite of mine: “Customer-Centric Product Development”. …

Hint: it’s about getting your strategic context right.

Eisenhower, MoSCoW, Kano, ICE, RICE! These are not exotic cocktail names but just a handful of the numerous prioritization frameworks that product teams use to decide which features to build!

Despite the numerous methods available, my product teams and I have struggled for years to prioritize products and product features…

Nice one. I've always considered product marketing to be an integral part of the product team.

Hint: find the right balance between short and long-term

One year into the COVID-19 crisis, product and business leaders are still genuinely struggling with extreme shifts in their environments, professions, and personal lives.

One of the central questions I hear most ofen is whether business leaders should play it safe or whether now is the time to place strategic…

Getting the right customer insights is the surest way to boost your product success.

It’s never been easier to collect data from customers and analyze their journey’s different steps. Companies that master this skill definitely have a competitive advantage, as research shows. Yet, too many Product and Marketing teams mostly rely on quantitative data and analytics. These are critical, but not enough. They give…

Tanguy Leborgne

I’m a senior executive with deep general management expertise. I’m passionate about business, product, and marketing optimization. tanguy@theproductsherpa.com

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