How to Optimize Your Product Portfolio in Times of Global Crisis
5 min readSep 12, 2020
2009, 2010, 2011… 2020… Each year, like clockwork, the same questions from senior executives and the company board have come back, haunting me about product portfolio management. Albeit, very polite yet probing questions, challenging me in my journey as a General Manager:
“How come we keep building products in that declining category?
